Ben Dexter, as the principal consultant, has worked with professional services firms in the IT space since 1999. Gaining experience in POS, CRM and Accounting systems, he started his career in database implementations for small-to-medium Australian businesses.

Between 2001 and 2004, Ben worked for a well-known CRM systems specialist implementing databases (Maximizer & SalesLogix) for their corporate clients. Using best practice methods for deploying these systems was an integral part of every project resulting in many successful implementations. During this time, Dexter travelled around Australia and to the US gaining knowledge in cutting edge CRM, web and sales force automation (SFA) technologies.

In 2005, Dexter made the break to start his own consultancy firm as an independent business systems specialist. Identifying a need to help SMB’s cost effectively generate leads via their websites and then manage the resulting marketing and sales processes, he initially focused on combining website content management systems (CMS) and CRM systems to handle these often complex tasks.

With a loyal and growing customer base, he has continued to provide many businesses with expert advice whilst broadening his range of services and his network of business partners. Dexter now has a comprehensive network of skilled IT professionals, visual designers, marketing experts and reliable computer hardware suppliers.

Using his years of project management experience, Dexter has been at the helm of many successful projects. His business acumen and excellent understanding of today’s technologies have been the secret to his success and the success of his clients.

“When I first meet with a business owner or manager, it’s my mission to understand the challenges that face a business. Identifying how these challenges affect the bottom-line can quickly uncover the magnitude of the problems and provide both parties with perspective over the situation at hand. With my ‘toolkit’ of experience I can immediately begin developing strategies to overcome these issues. Whilst best practices are always important, I love finding solutions that bring immediate results. Whether this is achieved by introducing new technologies, tweaking old systems or by simply improving internal processes, the focus is always on staff productivity, return on investment, value, customer satisfaction, quality of service, cost effectiveness, and business agility.”

Ben Dexter’s door is always open for advice on all things IT. Contact your new independent business systems specialist to find out how to make technology really work for your business.