Delivering a range of world class cloud-based business technologies, Broadcoast adapt these technologies to match the needs of their clients growing business. The client required a site that would simplify their technology offerings and make it easy for visitors to find a solution to meet their needs.
The home page of the site was designed with the end user in mind. The complex nature of the clients technology offerings meant the content need to be organised in a way that makes it easy for the user to find the solution they are looking for. The home page video (created in-house) is hidden yet easy to find thanks to an enhanced play button centre stage. To further simplify, each product page features a short video explaining the products features and benefits plus an "is it for you" section. A strong lead capture campaign is integrated into the site thanks to strong calls to action on every page via a request demo.