Thinkers, doers, builders and creators
We bring passion and zest to everything we do - whether it is strategy, branding, design, development, content or support.
Our Latest Work
This brand new hot and spicy Melbourne eatery approached us early in the process looking for leadership in all facets of branding. This included brand development, identity, retail signage, collateral and digital design and development.
Comprehensive Financial Solutions
Comprehensive Financial Solutions required a complete brand and asset overhaul and enlisted Indietech to lead the charge. After a period of brainstorming and workshopping a final concept, tagline and logo were selected. New internal and promotional collateral were created to match the new branding.
Uptake in visitors326%
Page view increase277%
Higher visit duration33%
When Future Planners approached us to undertake a major branding identity project, they were operating under the name Priority Concepts. Primed and ready for a change, this financial planning company asked Indietech to assist with a company rebirth. From the beginning our overarching goal was to focus on visibility, findability, differentiation and relevance, alongside the ability to evoke an appropriate emotional response in their target audience.
When Gee Smith muesli was introduced to us, we were quick to tuck in to the delicious mix of gluten-free grains, luxe nuts, super seeds, dried fruits and coconut. We were in love with this fresh and healthy muesli and happily immersed ourselves (and our bellies) in the brand.
Money Saver Foods
Offering a refreshing new approach to wholesale food delivery, Money Saver Foods maiden voyage to the online world required a unique brand DNA that would clearly express their innovative take on the traditional distribution industry.
Boost your marketing and design I.Q. with our ever-growing collection of industry insights.
The value of print in a digital world
Mobile, desktop, tablets, social media and video are an important part of the marketing mix and developing robust online brands is one of our mantras. But that doesn't mean we don't love the printed medium. While the rapid growth of digital will surely continue, there will always remain an important place for the printed medium.Read more >
Why our brains love stories and why storytelling is so important in marketing
Once upon a very, very long time ago, companies would release products with a tried and tested formula: deliver a bombardment of attention-grabbing advertisements across print, radio and TV. At campaigns end, tally up eyeballs and ears plus the all-important sales figure and you have your success or failure figure.Read more >
Crisis Management 101: How to be a good man in a social media storm
Social media can do so many things for your business - ensure you stay connected to previous and returning customers, bring in new customers and even boost your business to global recognition. However, with all the advantages of social media come the disadvantages as well - the biggest one being that you open yourself up to critique from every single person on the Internet.Read more >