Thinkers, doers, builders and creators
We bring passion and zest to everything we do - whether it is strategy, branding, design, development, content or support.
Our Latest Work
This brand new hot and spicy Melbourne eatery approached us early in the process looking for leadership in all facets of branding. This included brand development, identity, retail signage, collateral and digital design and development.
Comprehensive Financial Solutions
Comprehensive Financial Solutions required a complete brand and asset overhaul and enlisted Indietech to lead the charge. After a period of brainstorming and workshopping a final concept, tagline and logo were selected. New internal and promotional collateral were created to match the new branding.
Uptake in visitors326%
Page view increase277%
Higher visit duration33%
When Future Planners approached us to undertake a major branding identity project, they were operating under the name Priority Concepts. Primed and ready for a change, this financial planning company asked Indietech to assist with a company rebirth. From the beginning our overarching goal was to focus on visibility, findability, differentiation and relevance, alongside the ability to evoke an appropriate emotional response in their target audience.
When Gee Smith muesli was introduced to us, we were quick to tuck in to the delicious mix of gluten-free grains, luxe nuts, super seeds, dried fruits and coconut. We were in love with this fresh and healthy muesli and happily immersed ourselves (and our bellies) in the brand.
Money Saver Foods
Offering a refreshing new approach to wholesale food delivery, Money Saver Foods maiden voyage to the online world required a unique brand DNA that would clearly express their innovative take on the traditional distribution industry.
Boost your marketing and design I.Q. with our ever-growing collection of industry insights.
Web Designers versus Digital Marketers
Will a website project bring in the bacon? Are you building a website for the right reasons? Are you approaching the right people to help you build a better, and more profitable business? Our digital strategy guy, Ben Dexter, explores a common scenario that he experiences daily in his dealings with businesses - large and small.Read more >
The Truth Behind Bad Digital Strategy and Design
Daniel Kahneman's book, Thinking Fast and Slow, offers a really meaty investigation in to the power of heuristic analysis, which is basically the theory of how humans turn assumptions into truths. In the introduction he points out the sorts of biases we all have to help us understanding the world. As I was reading the book it dawned on me that a lot of commercial design and marketing suffers from heuristics...Read more >
Meet Nathan Grooby: The 15 year old gaming designer prodigy
I love to design graphics for a lot of different people! I can produce a lot of different styles, but I specialise in a particularly strange style which is connected to a game called Minecraft. Minecraft is a game about breaking and placing blocks. At first, people built structures to protect against nocturnal monsters, but as the game grew players worked together to create wonderful, imaginative things.Read more >